Rebrand of R.A.D Corkscrew

This project reimagines the existing RAD Corkscrew logo through exploration of typography, shape, and visual form. The goal was to create a refreshed identity that feels more expressive, cohesive, and recognizable while preserving the playful personality of the original brand.

Mockups

To explore the versatility and impact of the redesigned RAD Corkscrew identity, I used AI-generated mockups to visualize the logo across a variety of real-world applications. These mockups allowed me to experiment with scale, material, packaging, signage, and branded merchandise while evaluating how the reimagined mark performs across different environments.

Original Brand Design

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